new Camper store in TOKYO. And Yes... Jaime Hayon is Santa Clause
text by Tina Komninou
When we saw this project that you are about to see, that was created by one of our favourite designers it finally all came together in our minds and we found a way to characterize this talented designer. Jaime Hayon is our Santa Clause.
Santa Clause is a figure beyond realistic existence who gives joy through presents, hope through our emotions and belief for those who truly open their minds into a supernatural level and believe that one day they will fly.
Jaime Hayon creates objects and spaces that take you to far away places from another era incorporated to exist in our time, he gives joy through his work making us smile when we observe, he gives hope to young designers everywhere that our waiting to be inspired and finally belief as far as design is concerned refusing to tie it down to one mould.